“a logo is a flag, a signature, an escutcheon, a street sign. A logo does not sell (directly), it identifies. A logo is rarely a description of a business. A logo derives meaning from the quality of the thing it symbolizes, not the other way around. A logo is less important than the product it signifies; what it represents is more important than what it looks like.”

Thanks Paul Rand (Graphic Designer), we get the gist of it.


Your logo instantly conveys your style without you having to speak in words. In a split second your potential customer can discern your professionalism, values, goals, niche and standards, and your existing customers should be able to picture it in their minds when they think of your company. The right logo effervesces the very soul and essence of your business. A great logo makes your business money.

You can already see where I’m going with this; good logo design is crucial if you want to add to your bottom line, it’s an investment towards your business objectives, and it’s the first impression everyone gets of your business! That’s pretty big.

Just like you invest in yourself and want to present your best self; by eating right, staying in shape, choosing lovely clothes and styling your hair, your logo does the same. By making yourself look respectable you will then be treated with more respect.

If your logo looks like my toddler was in charge of the design, then so too will your business. Unless that’s the look you’re going for, he would love to whip something up for you!

If you think it’s expensive to hire a professional, wait until you hire an amateur”

What may seem like a high cost from any quality designer, it’s worth all the time and experience to get it right. A good designer has spent many years perfecting their craft and will design not just for looks but for purpose.


  • It’s unique and memorable.
  • It’s able to be reproduced gracefully without errors (vector).
  • It’s timeless and outlives current trends.</li
  • It looks professional
  • The colours, textures and fonts fit for your business.
  • It speaks its’ purpose.

A good logo is distinctive, suitable, practical, contains finer details whilst being simple in form, and it visually communicates the intended message.


In my experience, as common as this question is, it’s not immediately and easily answered because each situation and requirements are different. That’s why designers, like me, come up with a customised quote for each different circumstance.

If you don’t have a logo, or if you know your existing logo needs to go from drab to fab, we can always have a chat about your vision and get your best visual impression out into the world. As a Graphic Designer, with a refined eye, I even now look at my own logo and yes, I’m in love with it! I’m proud to put it everywhere to represent what I stand for I want that for everyone else too.

Tell me what do you absolutely love about your logo?

I would love to know!